Dah Sing Bank Motion Graphics

These logo animations are designed for Dah Sing Bank as an in-app loading animation. The purpose is to enhance the user experience by informing them that the application is processing their request and ensuring they do not feel bored or idle. Additionally, this loading animation creates a sense of brand personality and style, maintaining consistent visual identity throughout the loading process of the application.

These animations were all created using After Effects. My task was to provide multiple designs for the client to choose from. I utilized Dah Sing Bank's logo and various branding graphic elements to create different designs with various tone of voice that embody the style and concept of Dah Sing Bank.