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My Role

Design Strategy, Execution & Brand Governance

Spearheaded end-to-end UX/UI design for the new E-MPF onboarding portal, ETF trading reference section, and recruitment platform, while refining the robust fund interface to extend its overall application scope. The project required rigorous adherence to established corporate branding guidelines, providing deep exposure to enterprise-level design systems, complex financial data hierarchy, and strict visual governance aimed at preserving brand integrity across multi-tiered customer touchpoints.

Overview

BOCI Platform UX/UI Enhancement

BOCI, a joint venture between Bank of China and Prudential, operates as a leading financial institution specializing in fund trading and MPF services. To support their expanding digital initiative, this project focused on developing a dedicated E-MPF portal — educating employers and members on seamless onboarding and integration — alongside platform sections dedicated to robust fund introductions, ETF trading reference data, and an enterprise recruitment platform.

Led UX/UI design for BOCI’s ETF trading and recruitment portals while refining robust fund interfaces to expand platform reach and improve user experience.

My Role

UX/UI Designer

Duration

2 months

FEB 2024 - APR 2024
BOCI-Prudential

BOCI ETF & MPF Website

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